Welcome to Olga’s world
Olga explores the impact that Ai can have on brand experiences by creating simple interactions with consumers
Ai is rapidly changing the way that brands interact with their customers. By creating simple interactions with consumers, Ai can help to build strong and lasting relationships between brands and their customers. Olga is at the forefront of exploring the impact of Ai on brand experiences, and how it can be used to learn information, create memorable experiences, and create brand story telling moments.
The use of AI in retail design is gaining traction as more businesses look to create engaging, interactive experiences for their customers. By leveraging the power of artificial intelligence, brand are able to provide a more personalized shopping experience that can improve customer satisfaction and loyalty. With AI, retailers can create an interactive environment where customers can interact with products in real-time, making the retail experience more engaging and enjoyable. AI can also be used to analyse customer data, such as purchase history and preferences, allowing retailers to tailor their offerings to best meet customer needs. By using AI to personalise the shopping experience, retailers can increase customer loyalty and satisfaction. In addition, AI can be used to predict customer trends and behaviours, allowing retailers to adapt their strategies accordingly. The use of AI in retail design can help create an engaging, personalized experience that drives customer satisfaction and loyalty.
By connecting AI to analogue interactions, we are able to bring the technology into the physical world and humanise it, removing any potential barriers to interaction.
“With Olga, we wanted to bring artificial intelligence into the physical world and humanise it, creating opportunities for playful interactions with our AI powered character. We enjoy exploring uses for this technology in retail and beyond. Olga has time to chat and engage with multiple customers at once, so she has the potential to help personalise the shopping experience or signpost shoppers to help or advice. Powered by cloud based microservices, she can also interact with a range of other systems and technologies”.
Will and India from Kakapo Labs
Olga is a collaboration by Alter/d, Projectworks and Kakapo labs